We are a new type of communication group. Experts in creativity, media, data and technology working as one team. Together, we help clients to make them Win in the Platform World.
Our approach is based on the unique integration of all marketing disciplines into a single whole. Thanks to this, we are able to put together expert teams tailored to the needs of our clients and provide them with truly comprehensive services.
Latest News
25. 10. 2024
FLE Media Awards: Publicis Groupe brought home several awards
At the end of the October, we won several awards at the FLEMA Awards for innovative campaigns from our media division, Leo Burnett and MSL.
13. 10. 2024
Our Nikola Foktová as a reporter from Golden Drum in Portorož, Slovenia
Nikola Foktová, our creative director at Leo Burnett and MSL, spoke directly from Portorož about this year's 30th edition of the advertising festival with regional significance.
28. 8. 2024
Publicis Play together with inStresamly are putting up live game streams of the campaign
Publicis Play, through inStreamly, provides clients with an advertising format that integrates their campaigns into live game streamer broadcasts.
14. 5. 2024
Publicis Groupe Central and Eastern Europe launches The Vault
Publicis Groupe launches The Vault, an AI tool for optimizing media planning, in the region.
3. 5. 2024
The biggest mistake was to separate creatives from media, says Jaroslav Malina of Publicis Groupe
The head of one of Publicis Groupe's three divisions describes the group's thinking about changing its structure.
29. 4. 2024
Publicis Groupe merges strategic teams into one, led by Tomáš Preněk
The newly formed team will comprehensively cover strategic planning. Publicis wants to offer clients an overall streamlining of the marketing process.
1. 2. 2024
Publicis Groupe will invest in the development of AI over the next three years
The new initiative was introduced by global CEO Arthur Sadoun. The group is investing €300 million in the development of AI and the Core AI strategic platform.
24. 1. 2024
Publicis Groupe succeeds in 60% of media tenders in 2023
A total of 23 new clients chose Publicis Groupe for media buying and planning last year. The latest of these is Austrian furniture retailer XXX Lutz.
23. 10. 2023
Publicis Groupe establishes Publicis Play gaming division, unifies gaming services
The division will cover the Group's gaming, streaming and esports services and will provide brands with a comprehensive solution to reach the gaming community.
15. 9. 2023
Fortuna introduces new communication concept from Publicis Groupe
Publicis Groupe's concept works with the name of the betting company, which means fortune in Latin. The creative was prepared by Leo Burnett.
5. 6. 2023
IKEA selects Publicis Groupe in communications tender to unify its advertising activities
Publicis Groupe has assembled a bespoke team for the chain, comprising specialists from both Leo Burnett and Saatchi & Saatchi creative agencies.
2. 5. 2023
Kindred agency defends work for L´Oréal on marketing automation
Kindred defended the cooperation lasting from 2020. The cosmetics company will continue to provide complete CRM management and marketing automation.
14. 4. 2023
Notino appoints Publicis Groupe for media business across 14 markets in Europe
Publicis Groupe will be tasked with creating a media strategy for Notino, including planning and buying media space on TV and other offline and online channels.
2. 2. 2023
Publicis Groupe launches global initiative Working With Cancer
The initiative, presented by Publicis Groupe CEO Arthur Sadoun, aims to create the most open and inclusive work culture for employees with cancer.
21. 11. 2022
Jaroslav Malina is the new head of Publicis Groupe's communications division
Jaroslav Malina leads the communications division as Chief Communications Officer, which consists of agencies Leo Burnett, Saatchi & Saatchi and MSL.
4. 10. 2022
The Grand Prix trophy for the best agency of the year in Zlatý středník went to MSL
The MSL succeeded this year's Zlatý středník Awards. Agency took home the Grand Prix trophy for its double first place and four other achievements across categories.
23. 6. 2022
MSL is the most successful PR agency of the Lemur Awards 2022
The MSL team succeeded at the Lemur PR Awards. The four first, two second and one third place awards are the best results of all the agencies entered.
24. 5. 2022
Publicis Groupe enters retail and brings CitrusAd platform to Czech market
Jaroslav Sodomka's Commerce team will help brands sell in the digital. In Czechia, it also launches CitrusAd, a platform for campaign management in e-shops.
26. 1. 2022
Gabriel Zábušek named Chief Technology Officer of Publicis Groupe CEE
The new assignment will see Gabriel Zábušek lead the development of technology capabilities across the 15 markets of Publicis Groupe Central & Eastern Europe.
1. 12. 2021
Publicis Groupe CEE Elevates Power of One Offering with Le Pont
Seamless connectivity to its CEE-based centres of excellences via a single point of contact; world-class expertise; experienced, proven business leadership.
21. 9. 2021
Mars appoints MSL to PR and influencer marketing
Mars, the multinational manufacturer of confectionery and pet food, chose MSL agency from the Publicis Groupe for PR and influencer marketing on four EU markets.
3. 8. 2021
Publicis Groupe and TikTok announced a gobal partnership
TikTok and Publicis Groupe will join forces to offer brands access to exclusive research and first-ever Community Commerce Sprints.
27. 7. 2021
Petr Nešpůrek and Tomáš Žlůva joined management in media division
Nešpůrek (Executive Trading Director) is responsible for media buying team, Žlůva is leading client service teams in the position of Executive Business Director.
26. 6. 2021
Tomáš Kleňha named Chief Communication Officer
Tomáš Kleňha has been appointed Chief Communications Officer with responsibilies for Leo Burnett, Saatchi & Saatchi and MSL agencies.
5. 5. 2021
Tomáš Mrkvička joined the Publicis Groupe strategic team
The experienced strategy planner came from VMLY&R to Publicis Groupe. His new position makes him a member of the strategic team led by Martin Ježek.
22. 4. 2021
The Publicis Groupe team has won the Young Lions in print category
David Böhm and Richard Vlček won the young creatives competition in the print advertising category. The jury was intrigued by their minimalist visual based on irony.
14. 4. 2021
Budějovický Budvar appoints Publicis Groupe to media
The Budějovický Budvar National Brewery has chosen Publicis Groupe in a tender for a media agency to oversee the purchasing and planning of online and offline media.
25. 3. 2021
Kristýna Turner and Jan Šrámek joined Publicis Groupe data team
The Kindred agency team, which specializes in digital transformation at Publicis Groupe, is being expanded with senior data consultants from PwC and Thomas Cook.
23. 2. 2021
Pilsner Urquell appoints Leo Burnett to foreign digital activities
Asahi Europe & International has selected Leo Burnett from the Publicis Group in a tender for the foreign digital activities of its Pilsner Urquell brand.
11. 2. 2021
L’Oréal appoints Kindred to marketing automation
L’Oréal chose the Kindred technology agency from Publicis Groupe in a pitch for personalization and marketing automation in the Czech Republic, Hungary and Slovakia
Services
Milestones
2022
Publicis Groupe rose from the third-largest to the second-largest holding company in the world by revenue.
2021
As a regional Center of Excellence for data and technology, Kindred becomes a part of the Publicis Le Pont.
2020
All Publicis Groupe agencies are moving to a new joint headquarters in DOCK in Prague 8.
2018
Publicis Groupe buys Czech communication company Kindred Group with Red Media and Kindred agencies.
2016
Martin Štěpánek, the founder of Publicis Groupe in the Czech Republic, is leaving the company after 22 years. The new CEO is Tomáš Varga.
2016
The Association of Communication Agencies (AKA) has awarded Martin Štěpánek the honorary title of Adman for his life’s work in advertising.
2013
Michal Nýdrle is founding the Kindred Group. Five years later, it formed the basis for Publicis Groupe’s technology division.
2010
Leo Burnett agency is moving from Danube House to the Publicis Groupe’s office in Holešovice.
2007
7 years after the global acquisition Saatchi & Saatchi agency is becoming a member of the Publicis Groupe on the Czech market.
2005
Media agencies Optimedia and Zenith, that have so far operated separately, are merging into ZenithOptimedia.
2000
Leo Burnett detached its media services into a new media agecy Starcom MediaVest.
1995
Optimedia media agency enters the Czech market.
1994
Producer Martin Štěpánek, who has been active in advertising since 1989, founded the Czech branch of the Publicis agency.
Network
We are part of the third largest communication group in the world. Publicis Groupe operates in more than 100 markets and has over 96,000 people. The group was founded in 1926 and is now one of the world leaders in business and marketing transformation. The headquarters of Publicis Groupe is on the Champs-Elysées in Paris.
Arthur Sadoun has been the head of Publicis Groupe since 2017. Under his leadership, we have been moving away from the original holding structure to the newly integrated Power of One model. It gives our clients access to the best services and people from our entire group. On a global level, we share sustainable values and the demands of social responsibility.
Artur Sadoun
Chairman & CEO Publicis Groupe
