PUBLICIS PLAY
We are a new gaming division of the Publicis Groupe Czech Republic. We offer a comprehensive solution to connect your brand with the world of gaming, streaming and esports. From creative design and production and buying ad space on in-game platforms to collaboration with influencers, exclusive partnerships and bespoke activations.
We'll get your brand in the game!
OUR SCOPE
Gaming
We offer a complete solution for reaching players while they play. From buying ad space on in-game platforms to creating original in-game content to developing your own mini-game. By working with game developers, the possibilities are virtually limitless.
Streaming
We provide tailor-made activations of streaming communities. We can work with the most followed gaming influencers, plan a campaign on streaming platforms or create a custom streaming event for your brand.
Esport
We connect brands with leading gaming teams and competitive tournaments. We provide sponsorships for esports teams, leagues and tournaments, partnerships with gaming events and other types of competitive gaming activations. Tailored exactly to your needs.
REFERENCE
Oreo & Xbox
Oreo Showdown: game streamer tournament
500.000 hours on Twitch.tv | 235.000 unique followers | sales increase by 30%
As part of the campaign for limited edition Oreo cookies with themes of the Xbox game console, we organized a tournament of the most important Czech streamers on the Twitch platform. The aim of the tournament was to raise the profile of the brand partnership and strengthen Oreo's position among gamers. The event had a positive response from the gaming community and generated excellent results both in terms of viewership and an increase in traffic to the client's website.
Samsung
First Czech campaign in Roblox
total reach of 643,030 unique users | average hit frequency 2.5
As part of the campaign for the new Galaxy S22 smartphone series, we have prepared the first ever Czech campaign for the Samsung brand on the Roblox gaming platform. The global metaverse platform has hundreds of thousands of active players in the Czech Republic, mostly from the young generation. It is therefore ideal for reaching Gen Z and "light TV users", target groups that are difficult to reach in traditional media. More about the campaign.
Mattoni 1873
Launch of Guarana energy drink
95% completion of video | 5,5 % engagement | Campaign of the month on Digital Turbine
For the Guarana energy drink campaign, we used the Digital Turbine gaming platform, which is ideal for reaching mobile gamers. The unique ad format, which combines video advertising with engagement elements, is specific in that the user receives an in-game reward for watching the spot. In order to get it, the user has to see the spot through to the end - this results in a video viewership of around 80%. More about the campaign.
Big Shock!
Advertising banners in the racing game TrackMania
More than 200.000 views | visibility over 95%
In 2021, the Big Shock! brand became part of the popular racing game TrackMania. Thanks to a collaboration between Publicis Groupe and gaming platform Anzu, in-game OOH banners with cans of Big Shock! Due to the low number of advertisers in the game, the brand had 100% impression share and a high visibility rate.
TEAM PUBLICIS PLAY
Martin Žežulka
Martin is in charge of special activations in esports at Publicis Play. From creative concept to final execution. His love of games began at the age of five when his father bought him his first computer game. Since then, he's fallen for them.
Martin Palounek
Martin is responsible for the development of new advertising technologies at Publicis Groupe. He and his team test innovative advertising formats, including gaming ones. When he's not planning and executing digital campaigns, he's playing popular single player games.
Jan Hlubek
Honza has been in marketing for 15 years. As a graduate in film theory, he first worked in cinematography, and today he leads the Starlink team at Publicis Groupe, with whom he prepares special content collaborations and non-standard projects for clients. Including gaming ones.
Jaroslav Novák
Jarda is responsible for the product offering of the Publicis Play gaming division. He specializes in cooperation with suppliers of advertising space in gaming platforms. Although he plays mainly multiplayer games nowadays, his heart remains the original first Mafia.
Pavel Ctibor
Pavel handles the integration of gaming platforms into clients' complex media strategies. He has many years of experience in planning online campaigns from his time at digital agency Red Media, and today he leads a team of media consultants at Publicis Groupe.
Jan Běhounek
Honza is a digital marketing expert with 15 years of experience in advertising technology, performance marketing and programmatic advertising. In the Publicis Play team, he is the guarantor of the quality of campaigns in gaming platforms and the effectiveness of advertising products.